Beyond the Finish Line: Inside Modern Sports Journalism & the Power of Flagship Athletes

aus Offside Counsel – The Sports Law Podcast · 23.04.2026 · 56 Min.

Beschreibung

What does modern sports journalism really look like behind the scenes? How do "flagship athletes" shape the popularity of a sport within a country? In this episode, host Sven Hintermann talks to sports journalist and communications expert Alesia Burnazi about covering the Alpine Skiing World Cup for Albania, the realities of live reporting under pressure, why "flagship athletes" can shape an entire sport in a country and how journalists today balance storytelling, access, and their own brands...